Friday, 5 November 2010

Textual Analysis; Digipak Design for Razorlight



Razorlight have been associated with The Kooks for being of similar genre and target audience. So much so that they have been in several media court cases over copyright and music infringement. We thought they would be relevant to research into because of this. These are two front covers from Razorlight albums, both feature black and white imagery and simplistic framing. This is effective as it creates a successful band image and relationship but also a serious tone within the shot, especially second one. This could represent that they take the music seriously and are committed to playing music.The placement of the band's name and album name is right in the primary optical area so buyers can easily spot the album, or potential buyers could be interested because it's easy to find. On the second album the band's name headlines the cover, again covering the primary optical area. The black and white colour scheme makes the font stand out, it also makes it clear and easy to read. There is house style between both album covers even though they are different albums, this makes the target market recognise the Razorlight signature. In both photos the use of precise photography creates a clear, focused picture - especially the second one. This has a simplistic effect on the front cover but has a professional finish, as the lighting, costume and studio have been made and edited around the band and the photo shoot.

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