Textual Analysis; The Kooks 'Konk' Video Album Advert.

This video advert was created for the purpose of TV and Internet exposure to advertise The Kooks' new album 'Konk'. It's effective in reflecting the bands image and genre by using the same house style as their music video's and digipak. It's narrated by radio 1's lead DJ Zane Lowe who is world renowned for new and up and coming music. The song playing in the background is The Kooks 'Always where i need to be' which gives the audience a taster for what is to come in the new album. The video uses jump cuts throughout representing the band's quick paced lifestyle along with captivating the audience into purchasing the album. The advert ends with Short 3 second shots of each of the band members and the album cover to familiarise the audience with the band.