Questionnaire Analysis

We sent out 20 questionnaires to our target audience (mostly between the ages of 16 and 20) of mixed gender. We did this to find out about their likes and dislikes when it comes to music videos and what conventions they are most attracted to so we could use these results in our own video.

We felt these were the most important findings of the questionnaire..

We asked our target audience this question and found that the majorities favourite genre is pop, with indie coming second. Many of the people we asked found it hard to pick just one genre, showing that people perhaps have more than just one favourite music genre. The song and band we are using for our video is mainstream indie/pop which according to our questionnaire may appeal to many people.

We also asked our target audience if they actually watch music videos, we decided this was a significant question to ask because it would show us how important video's are to a song. The graph above shows that we found that the majority of people answered 'Yes' with the rest either answering 'sometimes' or 'rarely'. Showing that everyone we asked do watch music video's at some point, this perhaps highlights how important video's are to sell a certain song or promote a band.

This graph shows the amount of people who think it's important for artists or bands to have a music video to accompany a song. Everyone we asked said 'yes' it was important, the comments we additionally received included 'because it gives them exposure to the public' and 'makes the song more popular'. Showing that many people think a song would sell better if accompanied by a good music video.

The graph above presents our target audiences favourite type of music video. We found that the majority preferred narrative i.e. where there is a story behind the video which is a convention we will include in our own video. Many others said that they liked to watch abstract video's where there was 'weird' story lines and themes of fantasy.

We asked our audience if a good music video would encourage them to buy or download the song. Most people answered 'yes' and reasons for this were 'because it is more memorable' which shows that a good music video can influence a person into liking a certain song. Some answered 'No' and said that this was because 'if the song wasn't very good then a good music video would not make it any better'