The audience for our music video are similar to those in the indie generation, a up and coming, rebellious group of individuals aged between 16-25 which identify with new music with the influence of the 1980’s. This 1980’s influence can also be found in how the group of people dress, shopping at places such as Topman and Topshop and putting together a look from clothes which are based on standing out from the crowd. This makes the group of people identifiable from other social groups, they aim to be different influenced by the fashion scene but change it for their own personality. They have the disposable income to buy from mainstream shops to create the look they want and feel reflects them. This also puts them in the social classification of ABC1, in this category the audience have enough money to buy the items which they desire and fund their lifestyle.
The audience are educated; they understand are expected to continue into higher education and have a combination of academia and style. Their social integration has brought strong knowledge to them as they discover each others interests and discuss what they like. This also helps them to understand their own identity. With the audience being young they feel detached from adult life and responsibilities such as marriage, children and family. Some of them may even live at home for longer in order to continue the lifestyle they want to lead.
Both these images are of the dress sense of the audience, the latest look with a unique twist.
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