Originally from Brighton, Sussex, England, the all male indie-pop band hit the music scene big in 2004.The first band members were formed by Luke Pritchard (vocals/guitar), Hugh Harris (lead guitar), Paul Garred (drums), and Max Rafferty (bass guitar). However at present day Paul Garred and Max Rafferty are no longer with the band due to illness, they have been replaced with Peter Denton (bass) and Chris Prendergast (drums).
The Kooks describes themselves as a "musical whores" because they are so widely and heavily influenced to create their indie-pop sound. Their music is also primarily influenced by the 1960s British Invasion movement and post-punk revival of the new millennium, and just 3 months after they formed Virgin Records signed them up allowing the band free rain so they could discover their "sound". Their influence can be heard in their music and seen in their style.
The inspiration to form a band came to Luke Pritchard as he and Paul Garred were out shopping for clothes one day. Speaking to MTV Garred said, "We had this vision on how we wanted the band to look and stuff—so we bought some clothes and these hats.” This shows us that the band wanted to have a specific look, quirky and individual. We want to portray this in our music video and therefore the costume is an important attribute.
We have looked into the background of The Kooks as they are a strong representation of the audience. The audience are heavily influenced on this band because of the clothing they wear, the attitude they have towards the society and the influence of their music. By discovering the background of The Kooks we will be able to produce a music video which resembles where The Kooks originally began, not only in location but in their music and lives also.

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