Finished Magazine Advertisement

Finished Digipak

This is our finished digipak, we believe it to be similar to current products of the same genre. We have used media conventions to make sure the overall effect is proffessional, neat and appealing to our target market. The six page insert has a definate colour scheme which we have used through out are advertisment and blog, this emphisis all the products and makes assoicition between the product and band clear. We are happy with this final draft, and we think it represents the band well. The use of editing and effects enhances the digipak further giving it a professional finish. Our research has allowed us to create a strong digipak that uses conventions which the band have used in previous products.   

Narritive Structure for Music Video

Narrative Structure –
Opening; shots of the band and set up, starts in silence, once amp is plugged in music begins in sync.

Girl is sat getting ready by putting on make up, finishing touches to her hair and nails, her room is a mess, clothes everywhere there is a sense of anticipation as she leaves the house to go on a date. As she is leaving she takes a last look at her old boyfriend and pretends to think she has moved on. This fits in with Lobov’s theory, as the beginning gives the sense of equilibrium as the Girl seems happy and settled. She shuts the door and walks down the street where a car picks her up and pulls off, camera flowing them into the distance.

Switch to shots of the band playing n sync with the music and lyrics, the shots are a collection of individual band members and them as a group. This part of the music video moves away from the narrative and more to a performance based video.

Returning to the Girl as she is sat in a restaurant on another date, as she holds conversation she appears bored and lifeless, longing for her old boyfriend. The camera then pans around her to face shot after shot of different men she has dated in the time she has been split up with her ex-boyfriend. She gets up and leaves, leaving behind a reluctant male who doesn’t understand. This is the point of crisis in the music video as the Girl realises what she wants and the time she has wasted on other men. She is sat in a café, fumbling an old photo of her and her ex-boyfriend, thinking about what to do. This is approaching the point of denouement as the audience realise what she wants and the character acts up on her instinct.

The Girl walks along the street, hurried and rushed to find the studio where the band are playing, at the same time there are interlarding shots of the band playing and the tempo is increased fitting to the actions in the video. The Girl is bumped into, chatted up and friends call her up, she is anxious and determined not to miss the chance of meeting her ex. At this point the music video is approaching the final shots and as she steps through the studio door and into the practise room, the audience once again feel a sense of equilibrium as the ex-boyfriend and the Girl meet and embrace.

Razorlight Music Video; America - Camera Shot Analysis

Interesting angled shot of band and drummer, out of focus in the foreground
but clear in the background. This creates a grungy atmosphere captured
within the frame, and the lighting makes it seem armature but posed.

Medium shot of drummer, the back drop is amplifiers and studio looking,
the drummers attire is messy and laid back, a look we want to recreate
in our own music video.

Long shot of the band, band are off centre so that the audience can view
the setting, the use of the projecting screen again adds a "teenage"
band feel and armature approach but we are aware that this is staged.

Close-up, off centre shot of the singer, light is coming from behind him creating
interesting shadows on the singers face, the shot also includes a microphone
 which means it has a purpose as well creating an artistic shot.

This is a great shot for establishing the setting of the studio but also who the
band are and what they get up to in their own time. The mix of technology
and instruments along with the lighting makes the it relaxed and casual.

Preliminary Idea For Album Cover/Digipak

We wanted to create an album cover and digipak, which could be re-created but still related to The Kooks house style seen in their music videos and publicity photos.We felt that these images especially stood out as the setting is simple and could be located in any major city to small towns. Clothing can be interpreted, it reflects a laid back style and captures the young indie boy essence. The camera shot its self frames the band and keeps them central, it is a slightly high angled shot looking down on the band. This is effective as it captures the surrounding. The use of black and white makes the shot look vintage and edgy, and The Kooks also use alot of black and white photography. We want the digipak to be mainly black and white, with possibly hints of red to make the album name stand out amongst the grey scale colours.



Preliminary Idea For Album Advert Release

This is a preliminary design for an album release for the digipak. We have duplicated a photograph of The Kooks and added font and a music company logo. This design would be similar to the actual advert as a company logo would be advertising that they will be selling the album, the black and white photo fits in with the house style which has been seen through out the our research. The photo captures the band and a busy, city location which could be easy re-shot. The font also fits in with the house style and completes the advert by using a "dirty" font on a light background.

Planning of Filming (Clothing, Location and Props)

PROPS
-Take picture of lead singer and girl, put in photo frame for the bedroom scene.
-Small photo of lead singer and girl for wallet
-Note saying ''I'll call you''
-Microphone and stand, amps, drums and guitar for band scenes
-Purse with photo space in
-Cars/drivers for cars.

LOCATIONS
-Bedroom: Male's room, double bed
-Studio: Drama studio/music room in school
-Street corner: Town- B&M
-Cafe: Town- Tip cafe
-High street- Congleton high street
-Corridor scene: Food tech

CLOTHING
-Girl in bedroom: males white shirt and knickers/shorts, messy hair, 'last nights' makeup.
-Girl going out: Fur coat, dress, heels, perfect hair and makeup.
-Girl cafe scene: Natural hair (down and wavy) natural makeup, heels, leggings or jeans, fur coat.
-Band: Skinny jeans, cardigans, tops, basic colours no bright colours- black white and grey.
-Reunion scene: smudged makeup, hair down.
-Men in cars: 'normal' everyday clothing, nothing to draw attention to them.